Design Center

At the Marzek Etiketten+Packaging Design Center, competent graphic designers develop optimal solutions for labels and packaging, for which they can choose from a large repertoire of printing techniques, materials and finishes with special varnishes, relief embossing, a wide variety of foils, die-cutting, etc.

At the beginning of a project, there is always a detailed initial discussion with our customers. During this meeting, our designers clarify the basic issues that are important for their work - such as the type of wine and the quality of the wine.

Of course, our designers also need to know about the size, color and texture of the bottles. Another issue is the label itself: How should it be attached to the bottle? Is there a back label with the legally required product information? Do customers want to print individual details themselves with their thermal transfer printer?

Once the basics are settled, our designers get to work, drawing from a wide range of options from special coatings, relief embossing, a variety of foils, die-cutting, etc., to develop proposals that are just right for a brand.

In doing so, they naturally orient themselves to the respective target group. After all, it makes a difference whether the wines are offered in a wine shop that only has top brands in its range or whether the wines have to stand out on the supermarket shelf.


As a result of this detailed preliminary discussion, there are design proposals that present the wine in a unique way, and of course have already been tested for their technical feasibility. After deciding on a design, our customers can choose from a variety of substrates, ranging from innovative eco-materials to handmade fine papers with special surface structures.

Numerous national and international awards are the best proof of the excellent work and creative ideas of our designers. But of course, their creativity does not end with the label. On request, they also create matching cardboard boxes and thus a complete solution for the wine.

After all this preparatory work, it's the turn of the professionals at our presses, which of course meet the latest technical standards. They ensure the optimum technical implementation of our designers' designs and make sure that our customers end up with a label that reflects the quality of their product and fits in perfectly with their brand image.

About our designers

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